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Pre Production

There is a myriad of things to get situated before ever even turning on a video camera.

This, of course, is called pre-production. It’s the time before the shoot where everything is planned out, cast and crew are hired, locations are scouted, and gear is rented. But that’s just the tip of the iceberg. Here is a brief list of things considered with every video production project we do here in San Diego.

Pre-Production Checklist

  • Hold a production meeting
  • Cast your actors or schedule your talent (if needed)
  • Formulate a strong game plan and allow extra time for unseen events
  • Scout/Solidify locations
  • Finalize the budget
  • Hire crew
  • Rent gear
  • Do a tech scout
  • Do a table read

If you’re looking at this list and thinking, “Well, that’s not a lot,” just keep in mind that these are macro-tasks and completing them means completing a bunch of micro-tasks. For example, casting your actors alone is a big undertaking, taking all the necessary time and preparation in order to hold a successful audition.

The lesson here is knowing that you must allow yourself ample time to prepare. The more prepared you are walking on set, the smoother the entire production will be.


Pre-Production is paramount to effective directing on set. Using effective communication especially when working with non-actor talent is extremely important. Here at FoxHouse Media we pride ourselves on not only being able to shoot scenes and interviews beautifully but ask the right questions to get the most effective answers for the final video