Social media marketing has evolved over the last few years. As businesses, you would have probably started noticing the changes yourself. It is no longer enough to simply fire off the odd message to your followers; you need to take things to the next level.
That’s where social commerce comes into play. It is the new incarnation of social media marketing, and it is something that is here to stay. It’s something that huge companies like eBay have invested a lot of time and money in, and something that pays dividends for them.
But what is social commerce about? Is it about engaging your followers? Or providing them with top class content? Or providing alternative ecommerce options? It’s about all those things and more.
Walmart sends timely vouchers through email, without ever spamming you. It makes it possible for you to buy directly from its social media pages. Most recently, it has released a chatbot that makes it possible for you to find the ideal product through instant messaging.
It has definitely made a distinctive effort to cover all bases. And, if you are serious about your business, you need to start paying attention as well. The average shopper spends around $1800 per year shopping on social media.
Now, that might not sound like a lot but consider this – Dell has earned $3 million since 2009 just from Twitter sales alerts. Social media is a very effective tool for promoting your business and boosting sales.
Social commerce ramps up the effectiveness of social media marketing because it is a far more holistic approach to marketing. It does involve a fair amount of work, but the rewards are worth the extra effort.
Not convinced? Check out this infographic from 16best.net for actual statistics about how social commerce has been changing the business landscape.
Infographic provided by: 16BEST.NET
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