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Pet owners love their pets like they were their children. So when their pets are in pain, so are they. That was the spark that helped an Indian dog food startup increase its sales by 50% during the Diwali holiday. Sneh Sharma, founder and CEO at the digital marketing agency Ittisa, shares how she and Read the full article…
Livestreaming video has quickly become a hot trend in digital marketing. Facebook users, for example, spend three times longer watching live video on the social network than video that’s pre-recorded. And innovative brands that were early adopters of livestreaming have already reaped the rewards of this powerful, authentic, engaging, measurable, and cost-effective digital marketing channel—and Read the full article…
